Analysis of the current market status and competitive landscape of China，s pet smart products industry
click：date：2026/5/27
1. The market size of China's pet industry has reached 206.5 billion yuan
In recent years, "petting dogs" and "cuddling cats" have become new hobbies for many young people, leading to the rapid development of the pet industry. Sub-industries such as pet food, pet supplies, and pet healthcare are thriving, while new industries like pet insurance and pet grooming are gradually emerging, making the pet economy flourish. According to the latest data from the "2021 White Paper on China's Pet Industry", the total number of pet owners nationwide in 2021 has reached 62.94 million, with a market size of 206.5 billion yuan.
2. The boom of pet smart products during the "618" period in 2021
The post-80s and post-90s generations remain the main force in pet industry consumption. Young people pursue efficiency, and this is no exception in pet ownership. The new generation of pet owners is increasingly demanding intelligent pet supplies. Additionally, pet owners often find themselves too busy with work to attend to their pets' daily lives. Furthermore, news reports of pet owners being unable to rush home to care for their pets during sudden outbreaks are common, leading to an increased demand for intelligent pet products such as smart water dispensers. During the "618" shopping festival in 2021, data from JD.com and Tmall showed an explosive growth in intelligent pet products.
3. Pet smart products enter the 2.0 era
Currently, a wide range of pet smart products have been launched, covering various aspects of pets' lives such as food, shelter, and play. Smart feeders and smart water dispensers are relatively common, while other products such as pet companion robots are starting to enter the public eye. The main types of pet smart products are as follows:
The development of pet smart products has gone through two stages. Currently, it can be said to be at the beginning of the intelligent 2.0 era, with products becoming more intelligent and having stronger interconnectivity with other smart products. Some companies offer personalized customization features to help pet owners solve more difficult problems. The development stages of pet smart products are as follows:
4. There is a large potential demand for smart water dispensers
According to the latest data from iiMedia Research, in the first half of 2021, the demand preference for pet smart products was concentrated on smart water dispensers, pet cameras, pet feeders, and other products.
5. Three types of enterprises are entering the pet smart product market
From the perspective of the types of manufacturers producing smart pet supplies, there are mainly three categories. The first category consists of giants in other pet sub-industries, such as Nestlé and Mars, who have entered the field of smart pet products mainly through mergers and acquisitions, strategic alliances, and other means. The second category includes leading enterprises in the home appliance industry. Given that smart pet supplies are mostly small home appliance-type products, giants in the home appliance industry have quickly entered the field of smart pet supplies by leveraging their technology, channels, and supply chains in the home appliance industry, such as Xiaomi and Midea. The third category consists of enterprises that have directly entered the market of smart pet supplies, such as Xiaopei Pet and pidan.
With the gradual increase in the number of pets, the demand for pet supplies has also gradually intensified. The types of pet supplies are no longer satisfied with the current situation and are gradually tending towards intelligence
In recent years, "petting dogs" and "cuddling cats" have become new hobbies for many young people, leading to the rapid development of the pet industry. Sub-industries such as pet food, pet supplies, and pet healthcare are thriving, while new industries like pet insurance and pet grooming are gradually emerging, making the pet economy flourish. According to the latest data from the "2021 White Paper on China's Pet Industry", the total number of pet owners nationwide in 2021 has reached 62.94 million, with a market size of 206.5 billion yuan.
2. The boom of pet smart products during the "618" period in 2021
The post-80s and post-90s generations remain the main force in pet industry consumption. Young people pursue efficiency, and this is no exception in pet ownership. The new generation of pet owners is increasingly demanding intelligent pet supplies. Additionally, pet owners often find themselves too busy with work to attend to their pets' daily lives. Furthermore, news reports of pet owners being unable to rush home to care for their pets during sudden outbreaks are common, leading to an increased demand for intelligent pet products such as smart water dispensers. During the "618" shopping festival in 2021, data from JD.com and Tmall showed an explosive growth in intelligent pet products.
3. Pet smart products enter the 2.0 era
Currently, a wide range of pet smart products have been launched, covering various aspects of pets' lives such as food, shelter, and play. Smart feeders and smart water dispensers are relatively common, while other products such as pet companion robots are starting to enter the public eye. The main types of pet smart products are as follows:
The development of pet smart products has gone through two stages. Currently, it can be said to be at the beginning of the intelligent 2.0 era, with products becoming more intelligent and having stronger interconnectivity with other smart products. Some companies offer personalized customization features to help pet owners solve more difficult problems. The development stages of pet smart products are as follows:
4. There is a large potential demand for smart water dispensers
According to the latest data from iiMedia Research, in the first half of 2021, the demand preference for pet smart products was concentrated on smart water dispensers, pet cameras, pet feeders, and other products.
5. Three types of enterprises are entering the pet smart product market
From the perspective of the types of manufacturers producing smart pet supplies, there are mainly three categories. The first category consists of giants in other pet sub-industries, such as Nestlé and Mars, who have entered the field of smart pet products mainly through mergers and acquisitions, strategic alliances, and other means. The second category includes leading enterprises in the home appliance industry. Given that smart pet supplies are mostly small home appliance-type products, giants in the home appliance industry have quickly entered the field of smart pet supplies by leveraging their technology, channels, and supply chains in the home appliance industry, such as Xiaomi and Midea. The third category consists of enterprises that have directly entered the market of smart pet supplies, such as Xiaopei Pet and pidan.
With the gradual increase in the number of pets, the demand for pet supplies has also gradually intensified. The types of pet supplies are no longer satisfied with the current situation and are gradually tending towards intelligence
